Sunday, November 30, 2008
A Shopping Guernica Captures the Moment
CONSUMED Bargain hunters move into a Wal-Mart in Elk City, Okla., at 5 a.m.
The New York Times - From the Great Depression, we remember the bread lines. From the oil shocks of the 1970s, we recall lines of cars snaking from gas stations. And from our current moment, we may come to remember scenes like the one at a Long Island Wal-Mart in the dawn after Thanksgiving, when 2,000 frantic shoppers trampled to death an employee who stood between them and the bargains within.
It was a tragedy, yet it did not feel like an accident. All those people were there, lined up in the cold and darkness, because of sophisticated marketing forces that have produced this day now called Black Friday. They were engaging in early-morning shopping as contact sport. American business has long excelled at creating a sense of shortage amid abundance, an anxiety that one must act now or miss out.
This year, that anxiety comes with special intensity for everyone involved — for shoppers, fully cognizant of the immense strains on the economy, which has made bargains more crucial than ever; for the stores, now grappling with what could be among the weakest holiday seasons on record; and for policy makers around the planet, grappling with how to substitute for the suddenly beleaguered American consumer, whose proclivities for new gadgets and clothing has long been the engine of economic growth from Guangzhou to Guatemala City.
For decades, Americans have been effectively programmed to shop. China, Japan and other foreign powers have provided the wherewithal to purchase their goods by buying staggering quantities of American debt. Financial institutions have scattered credit card offers as if they were takeout menus and turned our houses into A.T.M.’s. Hollywood and Madison Avenue have excelled at persuading us that the holiday season is a time to spend lavishly or risk being found insufficiently appreciative of our loved ones. http://www.nytimes.com/2008/11/30/weekinreview/30goodman.html?partner=permalink&exprod=permalink
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